Organic library
Existing Posts
Review organic content through an ads lens. This view highlights what deserves reuse, what is only useful as proof, and what should stay out of paid rotation.
Imported Posts
Organic posts currently available for creative review.
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High-Signal Candidates
Posts already showing launch, proof, or authority potential.
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Used In Ads
Posts that have already been carried into paid usage.
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Best Engagement
Top engagement rate among the currently visible posts.
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Suitability filters
Scan by creative intent
Filter the library by how useful each post is likely to be in paid media, not just by raw engagement.
Import needed
No posts have been imported yet
Pull the latest organic posts from Meta to start scoring them for launch potential, social proof value, authority, and fatigue risk.
Launch Worthy means high conviction for ads. means trust signals worth carrying forward. helps brand credibility. Engagement Only attracts attention but may not convert. Stale suggests timing fatigue. Not Suitable means low ads value right now.